Lowest direct message cost
Only 50VND for 1 colorful message (video, image, survey)
360 customer data collection
Brand recognition.
Frequency, time of Play & Drink.
Play & Drink in which group (friend, company, family).
Play & Drink at which Restaurant, Location.
Interact with which PG.
How many times that person has to drink by game rules?
Provide advance experience
Promo, discount info broadcast
Gamification
Survey & incentive
Sampling, online ordering...